Marketing Strategy Lead

What You Will Do

• Supported by the Marketing Strategy Manager and feeding from the overarching marketing strategy, deliver a marketing strategy for an assigned HE brand within the Luminate Education Group, aided by a team of marketing professionals across the department.
• Collaborate with the digital, school liaison/events, admissions, and international teams to ensure that marketing strategies are delivered coherently and proactively.
• Collaborate with the communications team to ensure that all PR and other related communications activities are aligned with the brand’s strategy.
• Work in close collaboration with academic colleagues and institutional leaders to agree annual marketing strategies and discuss/update on operational marketing delivery.
• Provide data and insight-led strategic guidance to curriculum colleagues related to curriculum development.
• Manage relationships with external suppliers of marketing services
• Supported by the Marketing Strategy Manager, ensure that all spend is within the annual budget.
• Keep up to date with education sector and marketing industry developments and share such developments with the marketing and student recruitment function.

About You

• Demonstrable experience of developing marketing strategies in complex organisations
• Demonstrable experience of translating marketing strategies into operational delivery
• Experience of managing stakeholder relationships (both internal and external to an organisation)
• Experience of leading multi-channel marketing campaigns and measuring results
• Excellent communication skills both verbal and written
• Leads by example and seeks to innovate constantly
• Stays focused on a set strategy, but with the ability to remain agile as required
• Takes an inclusive and collaborative approach to working life
• Outstanding organisational skills and attention to detail

Benefits

There are plenty of benefits available to our staff members, here are just a few:

• Generous Annual leave entitlement - If you work full time, you'll get at least 39 days holiday plus bank holidays. This includes closure days at Christmas (pro rata for part time staff).
  • Support Staff 39 days
  • Academic 44 days
  • Senior Management 44 days
• Excellent Pension schemes
  • Teachers’ Pension Scheme 
  • Local Government Pension Scheme 
• Memberships and discounts - employees can sign up to various membership cards and discount schemes such as TOTUM card (formerly NUS card). 
• Travel and commuting - discounted travel available through Metro card, Northern Rail, First Bus, Arriva Bus and Cycle to work schemes.
• Learning and development opportunities -  including staff development days
• Employee wellbeing initiatives
• Flexible and hybrid working opportunities - this will vary depending on role requirements

About Us

Luminate Education Group is a collective of education providers based in Yorkshire with one clear purpose: to make a positive difference to people’s lives through genuinely transformative education and training.

We offer a wide range of job vacancies across our business support functions - Finance, Human Resources, ITSS, Marketing, Communications, Executive Support, Estates and Food Services. Our large size and diverse range of member organisations means there are always exciting opportunities to progress.

As an education provider, we are committed to lifelong learning and investing in our workforce, and you’ll have access to a broad variety of training and professional development designed to help you continually develop and grow.

Join us on the journey to being the best that we can collectively be for our students, apprentices, staff and our stakeholders.

Luminate Education Group consists of; Harrogate College (HC), Keighley College (KC), Leeds City College (LCC), Leeds Conservatoire (LC), University Centre Leeds, Leeds Sixth Form College and Yorkshire Centre for Training & Development.

SAFEGUARDING

At Luminate Education Group we are committed to the safeguarding and welfare of all our students including children, young people, and vulnerable adults. We expect all our staff and volunteers to share this commitment. We follow the Safer Recruitment requirements and best practice as set out within Keeping Children Safe in Education statutory guidance. All successful applicants will be required to complete mandatory pre-employment checks which include an enhanced DBS check, online checks and must have two satisfactory references. Please be aware that it is a criminal offence to apply for this post if you are barred from engaging in regulated activity in connection to children.

EQUALITY, DIVERSITY AND INCLUSION

Our commitment to Equality, Diversity and Inclusion (EDI) in recruitment is key to our Group’s values. We are dedicated to fostering a workplace that embraces equality, diversity and inclusion in all its forms, where every candidate is treated with fairness, respect, and equity. Our recruitment processes are designed to ensure equal opportunities, remove bias, and promote a diverse talent pool. We continually assess and improve our practices to ensure that every individual, regardless of background, has an equal chance to succeed. By championing EDI, we aim to create a workforce that reflects the richness of our communities and drives innovation through diverse perspectives.  To find out more about what our commitment to EDI means to us please Click here to learn more about our EDI objectives.