Digital Marketing Assistant

What You Will Do

• Under the guidance of the Digital Manager and wider Digital Marketing Team, assist as needed in delivery of digital marketing activity for Luminate’s HE brands (Leeds Conservatoire and University Centre Leeds)
   
• Act as the lead for student recruitment enquiries across channels including email, social and CRM, ensuring every enquirer receives excellent customer service and accurate responses. Continually seek ways to optimise enquiry processes, including developing and maintaining enquiry templates, checking all colleagues are responding in SLA time, ensuring colleagues have completed relevant training, liaising with other departments to answer complex enquiries, developing and maintaining a knowledgebase of frequently asked questions.
   
• Maintain up to date collections of student, alumni and student profiles for both institutions, seeking to continually add new and update existing profiles, especially in underrepresented areas.
   
• Assist Website Manager in the creation and maintenance of web-based content, ensuring best practice for accessibility and SEO is followed.
   
• Assist Digital Marketing Executive with the organic social media profiles for Leeds Conservatoire and University Centre Leeds, posting scheduled content, creating social images/graphics, writing captions, sourcing images, proofreading others’ content and conducting ongoing community engagement.
   
• Assist CRM Executive with creation of email and SMS marketing campaigns and administrative tasks related to CRM and our auditions platform, including tasks related to event management, audition management and data management.
   
• Assist Digital Content Producer with administrative tasks such as booking locations for shoots, liaising with participants and gathering consents.

About You

• Experience of creating digital marketing content for web, social media and/or email 
• Experience of providing customer service and/or handling enquiries
• Excellent communication skills, with ability to communicate effectively with both external customers and internal colleagues
• Excellent copywriting/editing skills, with ability to consistently produce accurate, concise and grammatically-correct written content tailored to purpose
• Good technical skills, with the ability to quickly learn new tools and software (e.g. social media scheduling tools, CRM systems, image creation software, web content management systems)
• Excellent attention to detail
• Good organisational skills
• Drive to continually improve processes

Benefits

There are plenty of benefits available to our staff members, here are just a few:

• Generous Annual leave entitlement - If you work full time, you'll get at least 39 days holiday plus bank holidays. This includes closure days at Christmas (pro rata for part time staff).
  • Support Staff 39 days
  • Academic 44 days
  • Senior Management 44 days
• Excellent Pension schemes
  • Teachers’ Pension Scheme 
  • Local Government Pension Scheme 
• Memberships and discounts - employees can sign up to various membership cards and discount schemes such as TOTUM card (formerly NUS card). 
• Travel and commuting - discounted travel available through Metro card, Northern Rail, First Bus, Arriva Bus and Cycle to work schemes.
• Learning and development opportunities -  including staff development days
• Employee wellbeing initiatives
• Flexible and hybrid working opportunities - this will vary depending on role requirements

About Us

Luminate Education Group is a collective of education providers based in Yorkshire with one clear purpose: to make a positive difference to people’s lives through genuinely transformative education and training.

We offer a wide range of job vacancies across our business support functions - Finance, Human Resources, ITSS, Marketing, Communications, Executive Support, Estates and Food Services. Our large size and diverse range of member organisations means there are always exciting opportunities to progress.

As an education provider, we are committed to lifelong learning and investing in our workforce, and you’ll have access to a broad variety of training and professional development designed to help you continually develop and grow.

Join us on the journey to being the best that we can collectively be for our students, apprentices, staff and our stakeholders.

Luminate Education Group consists of; Harrogate College (HC), Keighley College (KC), Leeds City College (LCC), Leeds Conservatoire (LC), University Centre Leeds, Leeds Sixth Form College and Yorkshire Centre for Training & Development.

SAFEGUARDING

At Luminate Education Group we are committed to the safeguarding and welfare of all our students including children, young people, and vulnerable adults. We expect all our staff and volunteers to share this commitment. We follow the Safer Recruitment requirements and best practice as set out within Keeping Children Safe in Education statutory guidance. All successful applicants will be required to complete mandatory pre-employment checks which include an enhanced DBS check, online checks and must have two satisfactory references. Please be aware that it is a criminal offence to apply for this post if you are barred from engaging in regulated activity in connection to children.

EQUALITY, DIVERSITY AND INCLUSION

Our commitment to Equality, Diversity and Inclusion (EDI) in recruitment is key to our Group’s values. We are dedicated to fostering a workplace that embraces equality, diversity and inclusion in all its forms, where every candidate is treated with fairness, respect, and equity. Our recruitment processes are designed to ensure equal opportunities, remove bias, and promote a diverse talent pool. We continually assess and improve our practices to ensure that every individual, regardless of background, has an equal chance to succeed. By championing EDI, we aim to create a workforce that reflects the richness of our communities and drives innovation through diverse perspectives.  To find out more about what our commitment to EDI means to us please Click here to learn more about our EDI objectives.